New survey outcomes exhibit important aggressive and market differentiating alternatives for retailers and producers to assist shoppers make knowledgeable decisions about merchandise that influence their livesWASHINGTON, D.C. — The Bronchial asthma and Allergy Basis of America (AAFA) in partnership with Allergy Requirements Restricted (ASL) introduced findings from a brand new market analysis survey aimed toward higher understanding affected person and client consciousness, perceptions and values of licensed merchandise and the bronchial asthma & allergy pleasant® Certification Program, in addition to purchaser behaviors and calls for.In america alone, there are over 60 million folks managing allergic reactions or bronchial asthma, which is greater than most cancers, diabetes and coronary heart illness combined1. Bronchial asthma, particularly, accounts for greater than 14.2 million physician’s workplace visits2 along with being the main reason behind missed college days amongst kids 5-173 and third-leading reason behind hospitalizations amongst kids youthful than 154.Notable findings have been offered as a part of the Allergy Summit in New York Metropolis, co-hosted by AAFA and ASL, which convened a broad vary of outlets, thought leaders, influencers, sufferers in addition to bronchial asthma & allergy pleasant® Certification Program purchasers to spotlight the worth of Certification for the allergy conscious client.“These survey results demonstrate a clear consumer benefit and industry leadership opportunity for retailers and manufacturers committed to helping control and reduce asthma and allergy triggers in the home,” stated Kenneth Mendez, AAFA President and CEO. “Convening a cross-section of industry, patient and advocacy representatives at the Allergy Summit presented a strategic collaboration and engagement opportunity. Stakeholders could align on a shared path forward on ways to lessen the burden of disease for people with asthma and allergies.”The worth of the bronchial asthma & allergy pleasant® Certification Program was acknowledged by shoppers, 78% of these surveyed have been extra more likely to belief a product if it has an unbiased third-party certification from a nonprofit group like AAFA5. Prime advantages of utilizing CERTIFIED bronchial asthma & allergy pleasant® merchandise/companies, included discount of their, or their household’s, publicity to allergy triggers (63%) in addition to enchancment of air high quality of their house (53%)5.“It is critical that consumers have the ability to make informed choices about the products they purchase that impact their daily health and lives, especially in their homes,” stated John McKeon, CEO of Allergy Requirements Restricted. “Consumers can have the confidence that every product CERTIFIED asthma & allergy friendly® has been rigorously tested against criteria designed to address the triggers of asthma and allergies and to improve indoor air quality.”Different key findings of the survey included:Practically three-quarters (73%) of shoppers are keen and capable of spend a bit bit extra for a product they know is safer, whereas two-thirds (66%) agree, or strongly agree, they might buy (or buy once more) CERTIFIED bronchial asthma & allergy pleasant® merchandise/services5.Areas of the house wherein respondents are most involved about managing publicity to bronchial asthma and/or allergy triggers are the bed room (74%), lounge (57%) in addition to the kitchen and toilet (44%)5.Of those that reported utilizing CERTIFIED bronchial asthma & allergy pleasant® merchandise, the main product varieties recognized have been air filters (43%), bedding (40%) and vacuum cleaners (26%)5.Merchandise that respondents want to see CERTIFIED bronchial asthma & allergy pleasant® sooner or later are cleansing merchandise (64%), laundry detergent (59%) and private care merchandise (54%)5.Main trade, affected person, and doctor voices have been on-hand on the Allergy Summit to assist translate these outcomes right into a collaborative path ahead focusing on and benefiting allergy-aware shoppers, whereas creating aggressive and differentiated merchandise within the market.The audio system taking part within the Allergy Summit included:Kenneth Mendez, CEO, Bronchial asthma and Allergy Basis of AmericaDr. John McKeon, CEO, Allergy Requirements LimitedRitesh Patel, Chief Digital Officer, Ogilvy Well being & WellnessChris Graves, President and Founder, Ogilvy Heart for Behavioral ScienceTyra Bryant-Stephens, M.D., Medical Director of the Group Bronchial asthma Prevention Program at Youngsters’s Hospital of PhiladelphiaLesa Ukman, Lesa Ukman Partnerships®John Vanderpool, Divisional Vice President – Paint, True Worth Company and Normal Paint Manufacturing GPM)David VanderWaal, Senior Vice President of Advertising, LG Electronics North AmericaDebbie Alves – AAFA Affected person AmbassadorCarolyn Forte, – Director of Dwelling Home equipment, Cleansing Merchandise, and Textile Labs, Good Housekeeping InstituteBobby Jones, CMO, Peace First & Co-Writer, “Good is the New Cool: Market Like You Give A ****”Grady Lee, Co-Founder/CEO, Give2Get & Co-Founder/Chair, IMPACT2030Ciarán Madden, Consul Normal of IrelandFor extra details about the bronchial asthma & allergy pleasant® Certification Program, please go to aafa.org/licensed.Survey MethodologyAAFA and Analysis Now carried out a web based survey of adults at the very least 18 years of age who’re a present U.S. resident (n=1844) from August 23rd and September 12, 2018 to higher perceive affected person and client consciousness, perceptions and values of licensed merchandise and the bronchial asthma & allergy pleasant® Certification Program, in addition to purchaser behaviors and calls for. Whole pattern dimension (n=1844) was comprised of a consultant public pattern (n=1005) along with AAFA constituents (n=839).Concerning the bronchial asthma & allergy pleasant® Certification ProgramThe bronchial asthma & allergy pleasant® Certification Program is a singular, groundbreaking collaboration between the Bronchial asthma and Allergy Basis of America and Allergy Requirements Restricted. This system exams and certifies merchandise to show their suitability for folks with bronchial asthma and allergic reactions. This system works with retailers and producers to supply shoppers merchandise for a #healthierhome. CERTIFIED merchandise embrace air cleaners, dehumidifiers, paints, bedding, vacuum cleaners, washing machines, stuffed toys, cleansing companies and extra. Go to aafa.org/licensed for extra info.About AAFACelebrating 65 years of service, AAFA is the oldest and largest non-profit affected person group devoted to bettering the standard of life for folks with bronchial asthma, allergic reactions and associated situations by way of analysis, schooling, advocacy and help. AAFA gives sensible info and community-based companies by way of its digital communities and community of chapters and help teams. By its Children with Meals Allergic reactions division, AAFA presents probably the most intensive on-line help group for households of youngsters with meals allergic reactions. AAFA additionally helps shoppers determine merchandise appropriate for these with bronchial asthma and allergic reactions by way of the bronchial asthma & allergy pleasant® Certification Program. For extra info, go to aafa.org.About ASLAllergy Requirements Restricted (ASL) is an unbiased, world certification firm, that creates scientific requirements for testing a variety of services and products to find out their influence on bettering indoor air high quality. ASL has designed a sequence of distinctive testing protocols and suitability specs for merchandise to attain with a view to be CERTIFIED bronchial asthma & allergy pleasant®. ASL’s mission is to assist folks create the healthiest doable indoor setting by way of science, certification and schooling.References:1. Journal of Allergy & Scientific Immunology; 20052. CDC.gov. (2018). CDC – Bronchial asthma. [online] Out there at: https://www.cdc.gov/bronchial asthma/default.htm [Accessed 16 Feb. 2018].three. Zahran, H., Bailey, C., Damon, S., Garbe, P. and Breysse, P. (2018). Very important Indicators: Bronchial asthma in Youngsters— United States, 2001–2016. DOI: http://dx.doi.org/10.15585/mmwr.mm6705e1. [Accessed 16 Feb. 2018]four. United States Environmental Safety Company. Bronchial asthma Information. Might 2016https://www.epa.gov/websites/prod…_english_05_2016.pdf [Accessed 16 Feb. 2018].5. Bronchial asthma and Allergy Basis of America (AAFA) and Analysis Now. U.S. Survey of Shoppers. August 23 – September 12, 2018.